| Autor: |
Gibson, Samantha, Dahl, Andrew J., Hsu, Maxwell K., Moreno, Gabriel |
| Předmět: |
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| Zdroj: |
International Review of Retail, Distribution & Consumer Research; Dec2024, Vol. 34 Issue 5, p669-702, 34p |
| Abstrakt: |
Retailing's digital transformation continues to exert pressure on marketers to effectively design and manage consumers' shopping experiences. A multi-method research approach was adopted to thoroughly examine the current state of consumer experiences in an omnichannel retailing context. Specifically, a bibliometric analysis of 561 omnichannel retailing articles in the Web of Science database was conducted, revealing a lack of research focused on the service-dominant logic perspective. Therefore, the proposed conceptual framework utilized a service-dominant logic perspective, emphasizing the interconnected roles of various actors in shaping consumers' experiences and their assessments of value-in-use within complex omnichannel retailing. To the best of the authors' knowledge, this research is the first comprehensive framework for understanding consumer value-in-use in omnichannel retailing, linking antecedents, consumers' value-in-use experiences, and consequences for consumers and retailers. In summary, this paper conceptualizes how consumers perceive value co-creation within an omnichannel retail ecosystem, contributing to the development of omnichannel strategies that optimize consumers' value-in-use across the retail landscape. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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