| Abstrakt: |
Purpose: Description and analysis of the role of a corporate incubator as a factor determining the creation of shared value in an organization. Design/methodology/approach: A case study, preceded by a comparative analysis of the assumptions of the concept of creating common value with the idea and principles of pre-incubation and business incubation. Findings: A corporate incubator can be an effective tool for achieving strategic goals, sustainable development and innovation. Pre-incubation programs can contribute to the creation of shared value by promoting the development of entrepreneurship. By providing resources, knowledge and support, the pre-incubation program can contribute to the company's competitiveness and promote cooperation with the academic community and the local community. As a result, companies can implement their sustainability strategy more effectively and create value both for themselves and for society. Research limitations/implications: The research is based on a single case study, which may not always be applicable to other contexts or organizations. The repeatability of the study within this case is relatively limited. The interpretation by researchers is somewhat subjective due to their personal involvement in the development and implementation of the Program, which also lends credibility to the observed processes. The case study was defined within the framework of the Program and narrowed down to one completed edition within the organization. Therefore, the authors are aware of the limited ability to draw broad conclusions based on the collected empirical material. Practical implications: A corporate incubator, by providing resources, knowledge and support, can contribute to increasing the company's competitiveness while promoting cooperation with external stakeholders. A pre-incubation program can help companies solve specific business challenges that align with their mission and values. In practice, the company should focus on developing entrepreneurial skills, promoting a culture of innovation and implementing the CSV concept. All this will contribute to creating value for both the company and society. Originality/value: The article introduces a new perspective on the role of corporate incubators in creating shared value. It presents a unique combination of the CSV concept with the pre-incubation and incubation process. The article provides practical guidance for business and academic organizations interested in creating shared value. The article is addressed to scientists, business practitioners, managers of corporate incubators, and students. [ABSTRACT FROM AUTHOR] |
