| Autor: |
Arcot, Purna Prasad, Goel, Varun, Rosalyn, Sheela, Pathan, Firozkhan, Fathima, Sumaiya, Chandratreya, Abhijit, Saritha, T. |
| Předmět: |
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| Zdroj: |
Library of Progress-Library Science, Information Technology & Computer; Jul-Dec2024, Vol. 44 Issue 3, p19210-19217, 8p |
| Abstrakt: |
The main argument of this research article is to discuss the change that has been brought about by the integration of artificial intelligence (AI) in enhancing organizational performance, especially in the marketing, human resource, and finance divisions. The paper also demonstrates how these departments can apply AI to increase performance, facilitate better decision-making, and increase efficiency. Based on the results of the survey and case study, it can be concluded that AI technologies integrate processes, perform tasks, and provide relevant information, which is beneficial for performance. But this study also identifies that there are some issues such as data privacy and algorithm bias, which organizations must overcome for ethical use of AI. The solutions to these problems are data protection measures and the creation of algorithms that are not prejudiced. The study results indicate that AI should be integrated systematically, with a special focus on the coordination of AI projects with the organizational objectives. In conclusion, the findings of this research are beneficial in establishing the effects of AI on the enhancement of organizational performance and the steps that should be taken to avoid the negative use of AI. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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