| Autor: |
Kalita, Jyoti Prasad, Neog, Pallabi, Kalita, Trinkul |
| Předmět: |
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| Zdroj: |
Library of Progress-Library Science, Information Technology & Computer; Jul-Dec2024, Vol. 44 Issue 3, p13358-13362, 5p |
| Abstrakt: |
AI marketing is a relatively new concept that has proven to be incredibly effective in providing organisations with tools that can help improve the organisation's marketing strategies. The present research has shed light on AI marketing in the future which will be harnessing the power of artificial intelligence and combining them with the marketing trends and initiatives. The potential of AI in attracting specific customer profiles has been a focus of interest in the study, the use of neuromarketing has been observed within the study and how organizations can improve their performance by observing the behaviour and interests of consumers. The impact of AI in shaping the modern metaverse has also been studied within the research. In recent times, artificial intelligence (AI) has emerged as a powerful tool that helps revolutionise many aspects of business. In the post-pandemic era, AI has transformed to provide a competitive edge to organisations to improve their performance levels. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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