| Abstrakt: |
The paper has in it the hidden and unhidden facts of the richness of the brand 'Kancheepuram', carefully culled out, which is by no means a tourist destination of ordinary nature. One would be more than convinced as to why 'Kancheepuram' is considered 'Visit-at-least-once-in-a-life-time' tourist destination. Preference for the choice of a destination by the tourists is normally exercised based on its multi-dimensional profile and the features. It is not only the number of features, but if they are exceptionally different & distinct, they become much more attractive. So a 'choice-tourist-location' is identified more based on the 'value and the features' that attract the tourists and as to how much they attract them. The fact about how-much attraction that the tourist location is able to draw is dependent on the importance of location - ancient nature, historical & traditional aspects, Religious & cultural connotations, exceptional features, exclusivity, etc. If more features of value are a part of the core product, the tangible product of any nature will excel in its performance in attracting the prospective buyers. The principle naturally applies even to a 'tourist destination'. Strong features of high value, which the Core product is made of, would enrich the profile value and make it a larger and unified one in stature - strong & multidimensional with Extended-Core-Destination, as a product. Kancheepuram, the heritage city, is one which is an embodiment of high-end Locational features, which are incomparably embedded to form a tourist destination (product) - location. Kancheepuram is, therefore, one of the choicest tourist destinations, occupying the list in the top, as one of those most preferred destinations. The paper takes the reader through umpteen number of core-destination features, which make Kancheepuram, the one that it actually is. The paper unfolds the concept of the 'extended-core-destination-profile' which responds to the subtle needs of the soul - beyond the body and mind of people. Kancheepuram thus sets the tone as a highly soul-satisfying tourist destination, and is not just another pilgrimage destination. Adequate marketing references that go to consolidate & strengthen the values of the product (destination) features and their values are brought into the paper for substantiating and to hail the glory of multi-dimensional core-products which become the reasons for strong preferences by the tourists. Preference of choice destinations by tourists is thus substantiated as a decision based on the core-destination features and the perceived values of them, more than other destination profile features. [ABSTRACT FROM AUTHOR] |
