Representation Matters: Analyzing the Portrayal of Women Politicians in Indian OTT Series Maharani Season 1 and its Impact on Public Perception.

Autor: Safria, Nirva, Ali, Azamat
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Zdroj: Library of Progress-Library Science, Information Technology & Computer; Jul-Dec2024, Vol. 44 Issue 3, p9807-9822, 16p
Abstrakt: This study looks at how women are portrayed in Over-the-Top (OTT) television shows and how that affects public opinion. To properly analyse how Indian OTT series alter the way women are portrayed on TV by offering them parts that are realistic, but also demonstrate how they provide new opportunities and professions to support the advancement of women's careers. By a critical content analysis of the popular OTT show Maharani, a political drama, we investigate how women politicians are portrayed, particularly the character of Rani Bharti, what storylines are explored, and what stereotypes are challenged or upheld. With this, we also study how OTT breaks certain stereotypes related to different fields, professions where women should join or not. In order to determine how the public views women politicians and how OTT series affects their opinions, we also interview participants in focus groups. Our study attempts to pinpoint representational patterns and trends, evaluate the effect on public opinion, and investigate how OTT series could influence cultural narratives concerning women in political leadership. This study adds to a better understanding of how the media shapes our perceptions of women's political agency and informs tactics for fostering more inclusive and equitable representation in the media by examining the relationship between public perception and media representation. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index