| Autor: |
Prashar, Kirti, Kalotra, Anil |
| Předmět: |
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| Zdroj: |
Library of Progress-Library Science, Information Technology & Computer; Jul-Dec2024, Vol. 44 Issue 3, p1984-1989, 6p |
| Abstrakt: |
The quickly expanding online retail industry now covers the most significant marketing domains. It has been highlighted that online grocery buying is a relatively new yet promising field of internet commerce. However, only a small amount of research has concentrated on customers' attitudes toward online grocery shopping. This essay aims to comprehend customer perceptions of online grocery shopping and to pinpoint key elements that may encourage or restrict consumer adoption. Through the use of snowballing techniques, a questionnaire was created and circulated to Tri-online City's consumers. The data obtained was then analyzed using ANOVA, Mean, and Standard Deviation. The findings imply that family income and age are important demographic determinants and that knowing how people behave concerning their education or employment status may also assist internet marketers in encouraging people to purchase groceries online. However, among the many fears associated with online grocery shopping, consumers are also increasingly worried about the quality of the items. The relevance of social influence elements is minimal, however, consumer reviews have some weight. Additionally, the findings show that users want to start using or keep using the service even when they are hesitant to buy groceries online. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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