| Abstrakt: |
"Decoding E-Consumer Habits: An Exploratory Study on Perceived Value and Purchase Behavior" delves into the complex world of online consumer behavior, developing in on the various elements which influence perceived value and affect buying choices. With the rise in Internet usage, e-shopping has become more popular than ever. As a result, businesses are making significant investments in online marketing. The objective of our study is to get a deeper understanding of the key determinants that impact the perception of value among online customers and how these determinants directly affect their buying choices. With the use of both primary and secondary data, the research method involves purposive sampling and structured questionnaires to collect valuable insights from a diverse group of 584 participants. Efficiency, customer feedback, satisfaction, relationships, cost reduction, awareness creation, and product customization have been found to have a significant impact on perceived value and purchase behavior, according to the regression analysis. These findings offer valuable insights for businesses aiming to enhance online customer engagement and adjust to changing consumer preferences in the digital marketplace. [ABSTRACT FROM AUTHOR] |
