| Autor: |
Al-Ababneh, Hassan Ali, Alotoum, Firas Jamil, Abu Dalbouh, Mahmud Agel, Popova, Olga, Myroshnychenko, Ganna, Mugableh, Mohamed Ibrahim |
| Předmět: |
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| Zdroj: |
Acta Logistica (AL); Sep2024, Vol. 11 Issue 3, p429-440, 12p |
| Abstrakt: |
The purpose of the study is to develop a methodology for determining the modification of digital marketing and logistics and the peculiarities of their management under the influence of artificial intelligence. A theoretical and methodological analysis of existing research was carried out, relevance and purposefulness of the study is substantiated on the basis of scientific generalization. It has been proven that the functioning of modern business is inextricably linked with transformations, which characterized by the intense influence of artificial intelligence. Development trends have been identified and a classification of the main artificial intelligence technologies has developed, which necessitate the need for effective management of modifications in digital marketing and logistics of modern companies. Structured indicators of the dynamics of development of digital marketing and logistics pressure the influence of artificial intelligence. It is substantiated that the penetration of artificial intelligence into the management of digital marketing and logistics of modern companies leads to their modification, which is due to the automation and optimization of business processes. An economic and statistical analysis of the interdependence of trends in the development of digital marketing and trends in the contract logistics market for the Gulf Cooperation Council was carried out. The interdependence is determined and the main prospects for the development of digital marketing and logistics are argued in the context of the impact of artificial intelligence. The results have practical value and can be used to formulate a methodology for managing modifications in digital marketing and logistics of modern companies. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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