| Autor: |
Haryono, Cosmas Gatot, Gde Satrya, I. Dewa, Herdono, Ismojo, Ng Kwan Hoong |
| Předmět: |
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| Zdroj: |
Asia-Pacific Journal of Innovation in Hospitality & Tourism; 2024, Vol. 13 Issue 3, p15-33, 19p |
| Abstrakt: |
Even though COVID-19 as a global crisis is now declared over, Catholics' desire to undertake spiritual pilgrimages has not returned to pre-pandemic levels. This is a key issue that operators of Marian tourism destinations in Indonesia currently face. This study aims to help managers of Maria Cave pilgrimage destinations develop a sustainable Marian pilgrimage, particularly in Indonesia. The findings can provide valuable insights that can inform strategies to revitalise and sustain the Marian religious tourism sector in Indonesia post-COVID. Employing the case study method, the findings indicate that long-term development is critical for creating a sustainable Marian pilgrimage climate. Some of the key elements of the long-term development include pilgrimage destination managers being aware of pilgrims' needs and desires post-pandemic. Managers of tourist destinations too can no longer ignore pilgrims' demands for a safe environment free from health risks. Further, they must also take into account and address any negative or damaging aspects of these destinations. Additionally, social media marketing plays a pivotal role in the viability of pilgrimage destinations. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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