| Abstrakt: |
This study explores the influence of servicescape and service quality on sustainability and environmental satisfaction in public hospitals managed by the regional government in Central Sulawesi, Indonesia. In response to increasing competition, hospitals are focusing on enhancing green spaces to improve visitor satisfaction. Using a purposive sampling technique, 120 respondents were surveyed, and quantitative data were analyzed with Partial Least Squares (PLS) analysis. The results show that servicescape, including surrounding conditions, layout, functionality, signs, symbols, artifacts, and cleanliness, has a significant positive impact on service quality (path coefficient = 0.287, p = 0.005) and green space (path coefficient = 0.271, p = 0.039). Green space significantly improves environmental satisfaction (path coefficient = 0.462, p = 0.00), and serves as a significant mediating variable between servicescape and environmental satisfaction (p < 0.05). These findings indicate that environmental satisfaction occurs when patients feel comfortable, with green space playing a critical role in this process. The servicescape also directly influences patient satisfaction (path coefficient = 0.269, p = 0.009). Therefore, healthcare providers must integrate environmental considerations into service quality frameworks, and policymakers should prioritize the protection and promotion of green spaces as part of sustainable urban development strategies to enhance environmental satisfaction in healthcare settings. [ABSTRACT FROM AUTHOR] |
