| Abstrakt: |
Purpose: The main purpose of examining innovation development (ID), technology management (TM) and big data analytics capability (BDAC) from the perspective of information technology companies is to help these companies optimize their business strategies and increase their competitiveness. When these concepts are considered together, it is aimed to present suggestions that information technology companies can increase their innovation capacities, optimize their technology portfolios and develop their big data analytics capacities. Design/methodology/approach: Data were collected from information technology companies working on big data analytics in technoparks in Istanbul. In the research, the Marmara region of Turkey was preferred because it is the region where the information technology sector is most common. In total, 503 questionnaires were collected. SmartPLS (4.0.8.4) licensed software was used in the research, and the results are presented with tables and figures. Findings: As a result of the analysis of the data, it is supported by hypotheses that ID and TM have positive effects as independent variables and BDAC has positive effects as both independent and mediation variables. Research limitations/implications: In terms of the limitations of the research, since the data were collected only from the information technology companies in the technoparks in Istanbul, it would not be correct to generalize the analysis results. For this reason, it is recommended to develop a research model and contribute to the literature by considering this limited situation for similar studies to be conducted in the future. Practical implications: By focusing on ID, it is important for companies to analyze their innovation processes and increase their ID capacity. On the subject of TM, analyses help companies identify their current technological infrastructure and development needs and optimize their technology portfolios. Big data analytics is an important tool that companies can use in their decision-making processes. Therefore, analyses of big data analytics can evaluate companies' current data analytics capacities and offer improvement suggestions. Originality/value: So why are ID, TM and BDAC important? Why should a research model be developed to examine the effects of these variables? This situation can be understood by looking at the investments made by two world-class companies with headquarters in Istanbul/Turkey. L'Oréal Turkey integrates big data, cloud computing, artificial intelligence and digital platforms into its business processes by investing in new technologies and also makes a difference with innovation in environmental sustainability and social responsibility. PepsiCo, on the other hand, placed a great emphasis on innovation by opening its third Design and Innovation Center in Turkey and Europe in Istanbul. For this reason, examining the effects of ID, TM and big data analytics together in the research is important for the originality of the research. Examining these variables by focusing on their interactions and effects increases the originality of the subject. [ABSTRACT FROM AUTHOR] |
