| Abstrakt: |
This qualitative research investigates the impact of digitalization on small and medium-sized enterprises (SMEs) in Bangladesh, a country with a burgeoning SME sector pivotal to its economic growth. Digitalization, characterized by the integration of digital technologies into business operations, has become increasingly relevant in the global context, reshaping traditional business paradigms and fostering innovation. Against this backdrop, this study aims to explore how SMEs in Bangladesh navigate the digital landscape, examining the challenges, opportunities, strategies, and implications of digitalization for their operations. Through in-depth interviews with 20 SME owners and managers representing diverse industries and regions within Bangladesh, this research delves into the complexities and nuances of digital transformation in the Bangladeshi SME context. Thematic analysis of the interview data reveals a range of insights into the adoption, challenges, and outcomes of digitalization for SMEs. Key themes include digital transformation strategies, encompassing initiatives such as e-commerce adoption, digital marketing, and data-driven decision-making; challenges and barriers, including limited digital literacy, infrastructure constraints, and cybersecurity risks; opportunities and innovations, such as market expansion, innovation, and collaboration; and implications for policy and support, emphasizing the need for supportive government policies, industry initiatives, and capacity-building programs. The findings of this study contribute to a deeper understanding of the dynamics of digitalization and SMEs in Bangladesh, offering valuable insights for policymakers, industry stakeholders, and support organizations. By addressing the challenges and leveraging the opportunities presented by digitalization, SMEs in Bangladesh can enhance their competitiveness, innovation, and resilience, driving economic growth and sustainable development in the country. This research underscores the importance of fostering an enabling environment that empowers SMEs to thrive in the digital age, ensuring inclusive growth and prosperity for all segments of society. [ABSTRACT FROM AUTHOR] |
