| Abstrakt: |
In view of the problems of low added value of products, lack of innovation ability and weak brand influence, the advantages and challenges of Gaoyang county textile industry cluster were discussed by combining qualitative and quantitative analysis methods, and corresponding suggestions were put forward. The research reveals that despite Gaoyang county's outstanding performance in industrial heritage, scale a advantages, and product diversification, its development is constrained by insufficient technological innovation, weak brand building, and low level of digitization. Therefore, strategies are proposed including shifting development modes, strengthening brand cultivation, enhancing digitization levels, and promoting green production. These strategic recommendations provide valuable insights for enhancing the competitiveness of Gaoyang county and similar textile industry clusters, holding significant implications for promoting local economic development. [ABSTRACT FROM AUTHOR] |
