THE LRE STORY: From a simple off-road driving circuit built on the site of Rover's Solihull factory air raid shelters in 1949, JLR's Land Rover Experience centres now operate in 11 countries around the world.

Autor: PUSEY, GARY
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Zdroj: Land Rover Monthly; Winter2025, Issue 328, p62-67, 6p
Abstrakt: The article from Land Rover Monthly traces the evolution of Land Rover Experience (LRE) centers from their inception in 1991 at Solihull to their current presence in 11 countries worldwide. It highlights the pivotal role played by Roger Crathorne, a Land Rover legend, in shaping the LRE program and expanding its reach. The LRE centers offer driver training and off-road experiences to a diverse range of customers, reflecting the company's commitment to safety, environmental responsibility, and customer satisfaction. [Extracted from the article]
Databáze: Complementary Index