| Abstrakt: |
This article discusses the concept of using a competitor's trademark in advertising and the legal considerations that come with it. It explains that in certain situations, such as selling replacement parts or providing repair services, it may be necessary to use a competitor's trademark to indicate compatibility. The article emphasizes the importance of adhering to Nominative Fair Use guidelines, which include not suggesting sponsorship or endorsement from the trademark owner. Real-world examples are provided to illustrate these principles. The article concludes by advising advertisers to prominently use their own trademarks, minimize the use of the competitor's trademark, state compatibility with the original product, and include a clear disclaimer disavowing any association with the competitor. [Extracted from the article] |
