| Abstrakt: |
This research aims to determine digital literacy among followers of the @ohmybeautybank account regarding beauty information. This research is a case study research with a qualitative approach. The selection of informants was carried out using a purposive sampling technique. Data was collected by interviewing informants who were followers of the @ohmybeautybank account with eight informants. The study results show that the digital literacy of followers of the @ohmybeautybank account tends to refer to the digital literacy of Paul Gilster and Japelidi. Four of the eight informants tended to Paul Gilster's digital literacy, and four others to Japelidi's digital literacy. In Paul Gilster's digital literacy, four informants carried out all literacy activities, namely searching the internet, guiding hypertext directions, evaluating information content, and compiling knowledge. Meanwhile, in Japelidi literacy, nine digital literacy activities, namely accessing, selecting, understanding, analyzing, verifying, evaluating, distributing, producing, and participating, were carried out by four other informants. One Japelidi digital literacy activity not carried out by the informant's involved collaboration. The results of this study indicate that the level of digital literacy among social media users about beauty information needs to be improved. This is important to help them understand, evaluate, and use information critically, especially considering the large amount of information circulating on social media. [ABSTRACT FROM AUTHOR] |
