EXAMINING HOW CONSUMERS' PERCEPTIONS OF THEMSELVES AFFECT THEIR BRAND PREFERENCES AND PURCHASING BEHAVIOR.

Autor:	Ahmad Ayoubi, Sayed Basir, Fazl, Shamsullhaq, Araam, Jawad
Předmět:	APPLIED psychology CONSUMER behavior BRAND choice ATTACHMENT behavior CONSUMER psychology
Zdroj:	International Journal of Professional Business Review (JPBReview); 2024, Vol. 9 Issue 8, p1-20, 20p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu