| Autor: |
Lalley, Heather |
| Předmět: |
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| Zdroj: |
Supermarket News Exclusive Insight; 9/11/2024, pN.PAG-N.PAG, 1p |
| Abstrakt: |
Thrive Market, an online grocer, has partnered with Instacart to create a retail media network that allows brands to connect with shoppers. Thrive Market will use Instacart's Carrot Ads platform to enable advertisers to create personalized and targeted advertising campaigns for Thrive's 1.5 million members. This partnership aims to provide a powerful ad platform for brands to engage with Thrive Market's health-conscious audience. The full suite of Carrot Ads capabilities will be available in the coming months. This collaboration reflects the growing trend of retail media networks as brands seek to expand their revenue streams. [Extracted from the article] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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