Festivalization of business events: exploring a new strategy for designing more engaging conference experiences.

Autor:	Jung, Shinyong, Fan, Alei, Lehto, Xinran, Shin, Hhye Won
Předmět:	BUSINESSPEOPLE BUSINESS networks VIRTUAL conferences CONSUMER behavior CONSUMER attitudes BRAND communities SOCIAL media VIRTUAL communities SOCIAL media in business
Zdroj:	International Journal of Contemporary Hospitality Management; 2024, Vol. 36 Issue 10, p3427-3450, 24p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu