| Abstrakt: |
H-E-B's in-house delivery service, Favor, has introduced a new ultra-fast delivery option called H-E-B Now. This service promises delivery of up to 15 items in 45 minutes or less, with no delivery or service fees on orders over $25 until the end of the year. Shoppers at H-E-B in Texas can access H-E-B Now through Favor's app. H-E-B worked with its advertising agency, Preacher, on a marketing campaign featuring a fast-talking Texan character to promote the service. H-E-B purchased Favor in 2018, and it now operates in over 400 cities in Texas and employs over 100,000 drivers. [Extracted from the article] |
