| Autor: |
Varni, Alexander, Thai, Chan L., Jamaleddine, Sandra |
| Předmět: |
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| Zdroj: |
Frontiers in Psychology; 2024, p1-12, 12p |
| Abstrakt: |
Introduction: Climate change poses one of the most pervasive threats to the planet today. Intervention is required to promote pro-environmental behaviors among individuals to curb its effects. Borrowing several constructs from the Theory of Planned Behavior, we designed and evaluated a campaign, delivered primarily through Instagram, to shift sustainability-related cognitions and behaviors among university students. Methods: An online survey was distributed to undergraduate students at a Northern California university and collected responses from 1,552 participants. Results: Comparing students who self-reported exposure to the campaign with those who were not exposed, students who observed the campaign materials had more knowledge about (p < .001), greater perceived social norms about (p < .001), and greater intentions to perform sustainable behaviors (p < .001). There were also increases in sustainable behaviors during the campaign, compared to the previous academic term. Discussion: Implementing campaigns inspired by behavior change theories may be one viable strategy to increase individual sustainable behaviors for climate change mitigation. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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