| Autor: |
Maddaus, Gene |
| Předmět: |
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| Zdroj: |
Variety; 8/14/2024, Vol. 365 Issue 5, p32-35, 4p, 1 Color Photograph, 1 Black and White Photograph |
| Abstrakt: |
Celebrities are increasingly using their star power to support Kamala Harris in her presidential campaign. Hollywood agencies like WME and CAA are connecting the campaign with their roster of stars, while some celebrities hire their own strategists to organize fundraisers and track legislation. Zoom fundraisers have been popular, and celebrities are using various platforms, such as Instagram and TikTok, to engage with different audiences. Research suggests that celebrity endorsements can have a discernible impact on voters' attitudes and voting choices. However, celebrities also face considerations such as offending their audience or diluting their impact by endorsing too frequently. [Extracted from the article] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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