MANAGING REPUTATION CRISES IN CORPORATE COMMUNICATION.

Autor: ROMAN, Vasile, ROMAN, Maria
Předmět:
Zdroj: International Journal of Communication Research; Apr-Jun2024, Vol. 14 Issue 2, p96-101, 6p
Abstrakt: In the last thirty years, the Romanian society has been in a permanent search for a way to adopt the values of Western democracy, but identifying it is difficult. The lack of transparency of political and administrative institutions, determined by the frequent "reputation" crises of their leaders, makes it difficult for the society to identify which values deserve to be defended and which are those that are better to be "adapted" to the Romanian collective mentality. Being aware of the fact that the collective mind in each of the historical-geographical regions is influenced by the common history with the neighbouring peoples, the Romanian society places itself in different positions towards condemning or defending people whose reputation is questionable. The representatives of state institutions and public relations bodies behave like the population, delivering messages as they believe they are accepted by the public, starting from the phrase "he stole but he also achieved something" to the phrase "we cannot be more Catholic than the Pope." Regardless of what we have inherited, it is necessary that, in order to stop corruption and especially to promote meritocracy, the staff in state institutions, paid from public money, have the duty to be transparent in corporate communication and especially to be in the camp of truth and not of the people with a questionable reputation, even if they are their employers. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index