| Autor: |
Jayanthi, M., Amudha, R., Alamelu, R., Dinesh, S., Nalini, R., Shobhana, N. |
| Předmět: |
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| Zdroj: |
AIP Conference Proceedings; 2024, Vol. 3180 Issue 1, p1-10, 10p |
| Abstrakt: |
Information technology is recognized for transforming and innovating the financial services sector in a new paradigm known as FinTech. FinTech is developing quickly due to favourable regulation, information technology, and consumer acceptance and adoption who are eager for cost-reduction and better financial services. The present study investigates the consumers' adoption of FinTech payment services. This study covers 480 regular users of FinTech payment services. The extended version of the Technology Acceptance Model (TAM) was adopted. This research used the PLS procedure for analyzing the data. The study results delineated that service norms has positively influenced perceived usefulness, perceived ease of use and trust towards adopting FinTech payment services. Thus, service norms have positively influenced behavioural intention. The study suggested that financial institutions should focus on providing necessary training to people to familiarise FinTech payment services. The study findings are helpful to decision-makers to enhance the adoption of FinTech payment services. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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