| Autor: |
Dinesh, S., Jesiah, Selvam, Alamelu, R., Amudha, R., Shobhana, N., Nalini, R. |
| Předmět: |
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| Zdroj: |
AIP Conference Proceedings; 2024, Vol. 3180 Issue 1, p1-11, 11p |
| Abstrakt: |
The Unified Payments Interface (UPI) that combines many banking services, smooth fund routing, and merchant payments into a single smartphone app. The main objective of the study is to find out about the impact of Unified Payment Interface in the retail sector, how customers purchased the products, and their satisfaction level of using the Unified Payment Interface during the pandemic and after the pandemic situation. This study is the nature of Empirical research approach to learn how customers perceive UPI's efficacy in the retail sector during, and after the pandemic in the digital world. Based on pilot study, the sample was limited at 400 respondents, and it was gathered using the convenience sampling method. Results revealed that The posterior estimates infers that the Integrated services offered by the unified payment interface applications are influencing consumers to adopt technology by 0.74. Structural Equation Modelling and Posterior Diagnostic research using Bayesian estimates informs that Most of the students and private employees are reported to be aware of the use of the Unified Payment Interface. The use of the Unified Payment Interface has to be promoted in rural regions. Government employees need to be engaged with the unified payment interface. The private sector banks can also provide more cashbacks to improve their usage of transactions in rural areas. The results of the consumer survey showed that the participants were more used to the digital environment and online transactions in the retail sectors both during and after the pandemic. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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