| Autor: |
Zhukova, T. A., Sorokina, E. V., Dronova, S. Yu., Sukhorukova, D. V., Khalevina, S. N. |
| Předmět: |
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| Zdroj: |
Amazonia Investiga; May2024, Vol. 13 Issue 77, p257-269, 13p |
| Abstrakt: |
In the process of interaction between representatives of different cultures, ethnic stereotypes often become key factors affecting the effectiveness of intercultural communication. They can both facilitate mutual understanding through simplified perception and create barriers, leading to misunderstanding and conflicts. This article is devoted to the analysis of the theoretical foundations of ethnic stereotypes and the development of strategies aimed at overcoming them in the context of intercultural communication, which is crucial for establishing dialogue in a diverse world. Previous research in the field of ethnic stereotypes primarily seeks to establish a theoretical framework, classify these prejudices, and examine their impact on social and interpersonal relationships. Utilising multidisciplinary approaches, these works significantly enhance comprehension of this phenomenon, providing examples from diverse sectors of society. However, this study aims not only to systematise and summarise the existing theoretical foundation, but also to expand the analytical viewpoint to incorporate facets of strategy development and implementation targeted at mitigating the impact and dissemination of ethnic stereotypes. This study aims to identify effective measures for preventing and correcting stereotypical perceptions in intercultural communication, which inevitably arise in multi-ethnic societies. By doing so, it aims to contribute to the promotion of socio-cultural dialogue and mutual understanding. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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