| Autor: |
BALIŃSKA, AGATA, WERENOWSKA, AGNIESZKA, JASKA, EWA |
| Předmět: |
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| Zdroj: |
Journal of Modern Science; 2024, Vol. 56 Issue 2, p190-214, 25p |
| Abstrakt: |
Objectives: The main goal of the presented research is to recognize the role of the application in the process of reducing food waste. The specific goals are to identify the reasons for using the food saving application TooGoodToGo and to verify the level of respondents’ satisfaction with using the most popular application of this type in Poland. Material and methods: The analysis is based on a survey of Generation Z using an online survey questionnaire that was available in Q4 2021. The survey was opened by 477 respondents, of whom174 responded positively to the filter questions. They constituted the survey sample. Results: The research showed that food saving applications may be important in creating pro-ecological behavior. To be effective, they must meet users’ expectations in terms of, among others: safety and costs of use. Conclusions: The analyzed TooGoodToGo application has great potential in reducing food waste. It is an example of the possibilities of mobile technology in solving social problems and shaping pro-environmental behavior. According to the study and in accordance with the first hypothesis, the use of the TooGoodToGo application is determined by economic factors and the need not to waste food. The latter reason is confirmed by research by many authors on responsible food consumption. For young users of mobile applications, their features are also important. According to our research, the most important are free use and payment security (H2). Functional aspects are important for changing consumer attitudes and behavior towards more sustainable food consumption. The effectiveness of the application is undoubtedly determined by the level of satisfaction of its users. It was assumed and confirmed that the TooGoogToGo application meets users’ expectations, as evidenced by the satisfaction rate at a good level. Personal data security and identification, application design and emotional attachment are key factors positively influencing the satisfaction of application users. For satisfaction to be assessed at a good level, the application’s design and operation should be simple and easy to use. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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