| Abstrakt: |
A recent study conducted in Sao Paulo, Brazil, explores the concept of compensatory consumption as a strategy used by consumers to alleviate feelings of self-discrepancy. The study presents a systematic review of 96 articles published over 26 years, proposing a framework that covers the entire compensatory consumption journey. The research highlights the need for further investigation into four significant themes: antecedents, compensation strategies, outcomes, and methodologies. This study provides valuable insights into the field of psychology and marketing. [Extracted from the article] |
