| Abstrakt: |
The Muslim Designer Community (MDC) functions as a platform for Muslim designers to actively participate in da'wah activities, primarily through the creation of posters. This article delves into the examination of da'wah posters associated with Eid al-Adha, a significant event within the Islamic calendar, which carries profound implications for Muslim life, encompassing both the spiritual connection between individuals and their Creator and the interpersonal dynamics within society. The research endeavors to scrutinize MDC's da'wah posters, specifically those centered on Eid al-Adha, as they represent a multifaceted ritual within Islamic celebratory customs. Employing a qualitative methodology, the study utilizes Roland Barthes' semiotics to dissect visual markers as signifiers embedded within the da'wah posters. The analysis reveals that the Eid alAdha-themed posters predominantly accentuate Qurban as the central message conveyed through the da'wah media, utilizing artistic elements to visually depict teachings from the Qur'an and Hadith. Notably, both the title and image assume pivotal roles in communicating the message within the da'wah poster. The findings underscore the significance of da'wah posters in integrating religious values into the domain of visual communication design, presenting an innovative avenue for disseminating religious teachings through visual media. This fusion of visual communication design and religious ideology emerges as a potent tool for delivering impactful messages regarding religion to a diverse audience, thereby contributing to the broader discourse on the intersection of religion and media. [ABSTRACT FROM AUTHOR] |
