| Abstrakt: |
Language diversity is an inherent part of international business transactions, despite the dominance of English. The challenge for management, HRM, and employees in multinational companies is to find the right strategy. Multinational organizations can be categorized using the EPRG (ethnocentric, polycentric, regiocentric, geocentric) model, according to how they define their relationship with subsidiaries, and how they operate in foreign markets. Using this model, conclusions can also be drawn from their applied language strategy. [ABSTRACT FROM AUTHOR] |
