Cultural diversity according to Netflix: a means of legitimizing an industrial strategy?

Autor: Thuillas, Olivier, Wiart, Louis
Předmět:
Zdroj: Online Media & Global Communication; Jun2024, Vol. 3 Issue 2, p290-306, 17p
Abstrakt: The theme of diversity is a central feature of Netflix's communication practice and is a key element for legitimizing its corporate strategy. Netflix's discourse on diversity varies according to the company's interests. This article highlights three dimensions of diversity which structure Netflix's communication practices: algorithmic diversity, globalized diversity, and inclusive diversity. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index