| Abstrakt: |
The last few years have witnessed an increased reliance on social media as a primary communication channel to disseminate news, updates, and information on different subjects. Media practitioners have been using framing to highlight certain segments of news stories and shape public opinion to engage audiences with the news stories and influence their perception and response. This study investigates the types and frequency of frames used in an Emirati Instagram news account (@UAE_Barq) during the COVID-19 outbreak to explore if certain frames, such as gain vs loss, human interest, and attributing responsibility, can elicit negative, neutral, or positive responses from Instagram users. The study found that various types of frames emotionally influenced Instagram users. The academic and practical implications of the study are also discussed. [ABSTRACT FROM AUTHOR] |
