Transatlantic Modern Consumerisms: Italian Goods and Commercial Cultures in Postwar America, 1949–1972.

Autor: Cinotto, Simone, Iuli, Cristina
Předmět:
Zdroj: Italian American Review; Winter2024, Vol. 14 Issue 1, p1-13, 13p
Abstrakt: This article explores the historical relationship between the United States and Italy in terms of trade and cultural exchange. It emphasizes the significance of the US market for Italian businesses and the impact of Americanization on Italian products in postwar American society. The authors argue that the relationship between the two countries was characterized by reciprocity and mutual interest. The special issue delves into the influence of Italian products on American taste, culture, and everyday life, examining different US markets and consumer groups. It also discusses the role of Italian Americans in promoting and consuming Italian goods, as well as the networks and infrastructures involved in their import and distribution. [Extracted from the article]
Databáze: Complementary Index