| Abstrakt: |
"Social Media in Sport: Evidence-Based Perspectives" is a comprehensive book edited by Gashaw Abeza and Jimmy Sanderson that explores the relationship between social media and the sports industry. The book is divided into four sections, covering sociocultural, business, theoretical, and conceptual aspects of sport and social media. Each chapter is written by an expert in their respective field, providing credible insights and analysis. The book delves into topics such as fan engagement, athlete activism, branding strategies, crisis communication, and the transformative impact of digital and social media on sport public relations. It is a valuable resource for scholars, practitioners, and students interested in the intersection of social media and sport. [Extracted from the article] |
