| Autor: |
Jeanis, Michelle N., Smith, Sarah A., Muniz, Caitlyn N., Warren, Lindsey |
| Předmět: |
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| Zdroj: |
Journal of Experimental Criminology; Jun2024, Vol. 20 Issue 2, p421-438, 18p |
| Abstrakt: |
Objectives: Social media has become the new "Milk Carton Campaign" for missing persons cases; however, research suggests that biases found in traditional news coverage persist in the social media realm. This study assesses how victim characteristics interact with monetized social media exposure. Methods: Using an experimental design, the use of the Facebook post "boost" feature in exposure of missing persons posts and recovery. Matched pairs of missing persons cases were created based on demographic characteristics, standardized missing persons posts were designed and published, and the effects of boosting posts were examined regarding engagement level and victim recovery. Results: The boost post feature significantly increases engagement and recovery of missing persons is correlated to social media engagement. Conclusions: Because monetization matters, dedication of funds to social media awareness campaigns may be best served for cases of "non-ideal" victims to increase exposure and ultimately increase recovery of missing persons. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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