| Autor: |
Ananthan, Menaga, Shanmugam, Vasantha, Udayanan, Madhanrajan, Selvaraj, Franklinjohn, Manoharan, Geetha |
| Předmět: |
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| Zdroj: |
AIP Conference Proceedings; 2024, Vol. 2971 Issue 1, p1-6, 6p |
| Abstrakt: |
Thousands of lives have been infected by the Coronavirus since the outbreak began; pandemics affected people's lives and had a significant impact on marketing and marketing strategy; businesses and markets had to rethink and regulate the process to adapt to the new norm in this context. The research reveals how the organization utilized corporate social responsibility as a marketing strategy during the Covid 19 pandemic. The study also emphasizes that pandemics presented an opportunity for corporate social responsibility (CSR) and marketing strategies to ensure honest pricing as a top priority, product safety, and positive shopping experiences for consumers. Second, the research examines consumer decision-making and marketing challenges during COVID-19 within the context of how businesses adopt the marketing strategy. Finally, the study discusses marketing philosophies and their future implications. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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