| Autor: |
Ravi, Hariharan, Radhakrishna, Vedapradha, Winster, David, Elango, Sudha, Ambrose, Sharath |
| Předmět: |
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| Zdroj: |
AIP Conference Proceedings; 2024, Vol. 2971 Issue 1, p1-10, 10p |
| Abstrakt: |
The goal of this study is to determine impact of Blockchain Technology in the Tourism Industry enhancing the Service Value and Service Quality among the players in the industry through BSS (Blockchain Technology-Service Quality-Service Value) model. Design/Methodology/Approach: A structured self-administered 380 questionnaires were designed and circulated to collect the preliminary information from the Tourists, Tour Operators, Travel Agents, and Hoteliers across the metropolitan cities using the Multi-Stage Cluster Sampling method to obtain a sample size of 284. Service Quality, technology, Service Value are the observed constructs to validate the hypothesis through SEM using Smart PLS 4. Findings: It can be observed that the technology addresses the pain points of the various participants operating in the tourism industry through the conceptualized BSS Model. The technology enhances the Service Quality by 80.2 per cent and Service Value by 81.3 per cent in the tourism industry. There is positive and strong relationship between Blockchain technology & Service Quality (0.893), Service value & Service quality (0.897), service value & blockchain technology (0.901). Original Value: The technology promises an instant, safe & advanced engine to the customers for managing bookings, payments, and hotel & property management, leading the clients to enjoy the maximum benefits eliminating the intermediaries and commission fees. It also ensures addressing the key players' pain points more effectively, adding customized service value offering quality service focused on customer satisfaction. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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