| Autor: |
Gaydos, Steve, Gilchrist, Todd, Hewitt, Zoe, Longwell, Todd, Marich, Robert |
| Předmět: |
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| Zdroj: |
Variety; 6/5/2024, Vol. 364 Issue 11, p100-102, 3p, 10 Color Photographs |
| Abstrakt: |
The Variety 10: Global Entertainment Marketers is a feature that highlights the 10 most important and influential leaders in the field of brand marketing. The article discusses the changing landscape of the entertainment industry, with examples such as Mattel's "Barbie" film and the impact of Amazon and Netflix. Each leader is profiled, including Kofi Amoo-Gottfried from DoorDash, Asad Ayaz from The Walt Disney Company, Tim Ellis from the NFL, Sue Kroll from Amazon MGM Studios, Marian Lee from Netflix, Lisa McKnight from Mattel, Michael Moses from Universal Pictures, Patrizio Spagnoletto from Warner Bros. Discovery, Jane Wakely from PepsiCo, and Gabrielle Wesley from Mars Wrigley North America. These individuals are recognized for their innovative and successful marketing campaigns that have made a significant impact in the industry. [Extracted from the article] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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