Like it, buy it? Examining the role of bookmarking in the mediation of visual appeal and purchase intent from a dual-system perspective.

Autor: Yu, Youngjoon, Ahn, Jae-Hyeon, Kim, Dongyeon, Park, Kyuhong
Zdroj: Industrial Management & Data Systems; 2024, Vol. 124 Issue 5, p1877-1901, 25p
Databáze: Complementary Index