| Abstrakt: |
The paper develops a standardized quantitative method to measure corporate reputation in Indian manufacturing sector companies, listed on S&P BSE AllCap Index, as the existing methods are beset with limitations. The quantitative method uses eight measures, namely, price earning ratio (P/E), market-to-book ratio (M-t-B), earnings per share (EPS), market capitalization (MC), firm age (FA), listing age (LA), shareholder return (SHR) and total assets (TA), to measure corporate reputation. Spearman Rank Correlation test and Correlation matrix methods are applied to analyze the level of consistency in reputation maintained by Indian manufacturing sector companies. Reputation rankings using eight proxies show that Indian companies did make efforts to maintain their corporate reputation during the study period 2013-2022. The study is significant because it is the first of its kind to measure quantitative company reputation over a long period in the Indian context. [ABSTRACT FROM AUTHOR] |
