Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors.

Autor:	Murillo, Enrique, Sádaba, Teresa, Mir-Bernal, Pedro, Terán-Bustamante, Antonia, López-Sánchez, Oziel
Předmět:	CLOTHING industry BRAND name products FASHION merchandising MOTOR vehicle driving SALES personnel SPORTSWEAR BRAND identification
Zdroj:	Mercados y Negocios; mai-aug2024, Vol. 25 Issue 52, p3-29, 27p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu