EXPLORING FACTORS AFFECTING PAKISTANI STUDENTS’ INTENTIONS TO ACCEPT AND USE MOBILE ADVERTISING: A UTAUT2 PERSPECTIVE.

Autor:	ZAHEER, Nauman, KASHIF, Muhammad, KROPIVNIK, Samo
Předmět:	CONSUMER attitudes STRUCTURAL equation modeling INTENTION ADVERTISING CONSUMER behavior CONSUMERS
Zdroj:	Teorija in Praksa; 2024, Vol. 61 Issue 1, p93-114, 22p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu