| Abstrakt: |
The book review discusses Eleftheria J. Lekakis' book, "Consumer Activism: Promotional Culture and Resistance." The book explores the rise of consumer activism and its connection to movements of resistance against mass consumerism and neoliberal capitalism. Lekakis examines the political aspects of consumerist movements, ethical tactics, and creative strategies used by consumer activists. The book also addresses the role of digital media technologies and the impact of the COVID-19 pandemic on consumer activism. It provides a comprehensive perspective on consumer activism at local, national, and global levels, with case studies from both the Global North and the Global South. The book is accessible to a general audience interested in Chinese entrepreneurship studies. [Extracted from the article] |
