| Autor: |
ORZEAŢĂ, Mihail |
| Předmět: |
|
| Zdroj: |
International Journal of Communication Research; 2023, Vol. 13 Issue 4, p283-293, 11p |
| Abstrakt: |
Social networks have a major impact on people, both individually and collectively. In order to be well informed and to know how to efficiently use communication through social networks, various parameters have been invented with the help of which one can measure both the performance of individual users and those of advertising campaigns initiated by different companies. Also, the communication parameters through social networks help us evaluate the efficiency of their use and determine when and how we need to improve the communication strategy so as to achieve our goals. Through this article I intend to synthesize the relevant data existing in the specialized literature regarding the communication parameters through social networks and to contribute to deepening the knowledge on how to rank parameters and their effects on the users of social networks. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
|
