Autor: |
Waller, David, Chan, Kaye, Gavin, Mihajla, Singh, Sonika |
Předmět: |
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Zdroj: |
Conversation (Conversation Media Group Ltd); 5/3/2024, p1-1, 1p, 4 Color Photographs |
Abstrakt: |
This article discusses the effectiveness of domestic violence advertising campaigns in preventing violence against women. It highlights that domestic violence is a significant issue with long-lasting consequences, but it is often under-reported and difficult to convict. Governments and community organizations have used marketing campaigns to raise awareness and prevent domestic violence, with some campaigns receiving awards while others have been criticized or banned. The article examines the impact of a specific campaign called "Stop it at the Start" and finds that while awareness of domestic violence may have increased, the number of reported cases has also increased, suggesting that campaigns alone may be ineffective in reducing violence. The article also discusses the messaging of past campaigns and identifies a gap in addressing the needs of survivors. It concludes that more work is needed to prevent violence and calls for immediate actions to address the issue. [Extracted from the article] |
Databáze: |
Complementary Index |
Externí odkaz: |
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