PERCEPTION AND CUSTOMERS' WILLINGNESS TO PAY PREMIUM FOR ORGANIC FOOD IN HANOI, VIETNAM.

Autor: ANH, D. T. V., TAM, D. D., TRUONG, D. D., HUAN, L. H.
Předmět:
Zdroj: Applied Ecology & Environmental Research; 2024, Vol. 22 Issue 2, p1297-1313, 17p
Abstrakt: Consuming organic food is becoming increasingly popular in the world and in Vietnam. This article aims to provide further insight into consumer behaviors by dividing Vietnamese people into market segments based on their attitudes and premium payments for organic products. Using a theory-based approach to social practice combined with a questionnaire, we analyze in detail of the practice of community willingness to pay more for organic food in Hanoi city. A total of 520 local consumers participated in the field study. The study uses Cronbach's Alpha test, Exploratory Factor Analysis and multiple regressions for estimation. Results show that on the importance scale, the following five factors influence consumers' willingness to pay premium for organic products including consumer attitudes, health concerns, environmental concerns, product quality, and personal impacted information. The findings also indicate a significant association between social characteristics and premium payments. From that, the article offers some important suggestions to promote consumption and trade of organic food in Vietnam. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index