| Abstrakt: |
A recent study conducted by researchers at the Polytechnic University of Valencia in Spain examined the impact of digital marketing and cluster membership on the entrepreneurship and performance of dental clinics in Colombia. The study evaluated the use of various digital marketing tools in dental clinics and analyzed their effect on the creation of new markets and the overall performance of the clinics. The research found that the combined use of corporate Facebook and Instagram, a robust website with wide online visibility, and YouTube was the most effective way to develop a positive online image for dental clinics. Additionally, the study highlighted the importance of belonging to a cluster in the learning and implementation of digital tools in individual clinics. [Extracted from the article] |
