| Abstrakt: |
This paper intents to test the relationship between institutional pressure (regulatory, cognitive, and normative) and social entrepreneurship orientation in the presence of level of utilitarian identity, level of other-regarding values. The data collection was through a survey-based method from 270 social enterprises were participated. The comprehensive integrated model was designed to test the impact of institutional pressure (regulatory, cognitive, and normative) on social entrepreneurship orientation with moderating role of the level of utilitarian identity, level of other-regarding values. The findings of the study reveal that institutional pressure, level of utilitarian identity, and level of other-regarding values positively and significantly influences social entrepreneurship orientation. Furthermore, the level of utilitarian identity positively and significantly moderates the relationship between institutional pressure and social entrepreneurship orientation while, level of other-regarding values negatively and significantly moderates the relationship. In addition, the implications of the study and future directions are also discussed. [ABSTRACT FROM AUTHOR] |
