| Autor: |
Bahtar, A. Z., Daud, S., Yazid, Z. A., Fazli, M. A. M., Muthusamy, G., Kamis, R., Harun, H., Awang, A. H. |
| Předmět: |
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| Zdroj: |
AIP Conference Proceedings; 2024, Vol. 2799 Issue 1, p1-8, 8p |
| Abstrakt: |
Online shopping is viewed as the most significant way to help a company to sustain and to boost the economy after the COVID-19 pandemic. More sellers opt to online not only for promotional activities only but to encourage customers to purchase too. Although social media is viewed to be the most effective platform to gather followers, shopping platforms such as Shopee, Lazada, and Zalora are seen to a better choice in conducting transactions as these platforms are more stable and convenient for transactions due to their structured nature. Therefore, the purpose of this study is to determine the influence of E-Servqual on Customer Satisfaction and Post-Purchase Behaviour among Malaysian Shopee customers. Data were collected through an online medium (Google Form) under the convenience sampling technique. A total of 233 usable responses were gathered and analysed using SPSS and Smart PLS. Four hypotheses were supported and one hypothesis was rejected (Privacy & Security → Customer Satisfaction). [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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